• English
  • Italiano
Fellowship
Research Fellowship (Assegno di Ricerca) at LUISS Guido Carli - The empirical analysis of the factors influencing the use of Social Networking Sites

Deadline

Friday, September 30, 2011

Social Networks online SN) are among the most innovative and relevant phenomena in marketing and in management and they have attracted the attention of academics and practitioners alike. Research is now starting to find its way in the major marketing and management journals, but a number of relevant phenomena are still unexplored. Our research is intended to fill somehow this gap and to address some of these phenomena. We are planning to analyze motivations and usage conditions of different networks and factors that determine their usage. A research project is enclosed, with research background, objectives and methodology.

Descrizione in italiano

I Social Network (SN) online o Social Media rappresentano uno dei fenomeni più innovativi degli ultimi anni e come tali sono diventati di recente l’oggetto di un grande interesse di ricerca, che si è concretizzato nella pubblicazione di alcuni studi sulle migliori riviste del settore. La nostra ricerca intende focalizzarsi sull’utilizzo che dei SN fanno gli utenti individuali (consumatori). In particolare, ci si propone di analizzare le motivazioni e le modalità di utilizzo e di individuare i fattori che le determinano. Si allega una descrizione più approfondita dell’intero progetto, in cui vengono indicati il background, gli obiettivi e la metodologia della ricerca.

Web site for application: http://bandi.miur.it/bandi.php/public/fellowship/id_fellow/3023

Organization

LUISS Guido Carli University, Department of Economics and Business

With its base in Rome, close to a wealth of research resources and facilities, the Department of Economics and Business of LUISS University has a record of demonstrated research excellences and substantial experience in providing and managing research supervision. The mission of the Department is...

Upcoming events

No events in the list.