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Social Commerce and New Development in E-commerce Technologies, Special Issue of Information Management

Guest Editors

Nick Hajli
Lecturer in Marketing and Program Director at Newcastle University Business School, UK
[email protected]

Mauricio S. Featherman
Associate Professor of Information Systems and MBA Director at Washington State University, USA
[email protected]


Social media have provided new opportunities to consumers to engage in social interaction on the internet. Consumers use social media, such as online communities, to generate content and to network with other users. Consumers have become increasingly empowered to exert an influence on brands through online communities. In addition, with the advancement of Web 2.0 technologies, many e-commerce firms now engage their consumers in social media websites in order to get valuable feedback on products and services. Businesses are now using social media to build relationships with their consumers. These advancements have developed social commerce into a vibrant and lucrative e-commerce channel.  Social commerce creates an environment where consumers are turned into brand ambassadors as they have been empowered to generate content and help firms to co-create value. Such an environment might have the potential to not only influence consumers’ intentions and behaviour to adopt a brand through social interactions. Social commerce constructs such as forums and communities, ratings and reviews, and referrals and recommendations are important elements of information sharing for these social capital factors. These features can be key differentiators of brands and differentiate social commerce from other online business environments. Thus, there is a need for further research of social commerce and to empirically examine the impact of new developments in e-commerce technologies on consumer’s behaviour, co-creation value strategies of firms, co-branding, strategic marketing, and customer engagement.


Possible topics of papers may include (but are not limited to):

  • What is social commerce and how firms may use it to develop their business?
  • Social commerce constructs and their impact on social commerce participation,
  • Social commerce frameworks,
  • How social media developed a new e-commerce channel called social commerce,
  • How firms may co-create value in social commerce platforms,
  • Social commerce and trust building mechanisms in e-commerce platforms,
  • Social word of mouth and recent development in electronic word of mouth,
  • The role of online communities in recent development of social commerce.

Certainly other topic areas fit with the aims of the special issue and any questions as to the suitability of the topic should be addressed to the Guest Editors.

Important deadlines

Submission Deadline: 30 May 2015
1st Decision: 21 Aug 2015
Submission for 2nd round of review: 22 Oct 2015
2nd Decision: 29 Oct 2015
Submission for last round of review: 1 Nov 2015
Final Decision and Notification: 11 Nov 2015


Bios of Guest Editors

Nick Hajli

Nick Hajli is programme director and Lecturer in Marketing in Newcastle University Business School. His active research areas are consumer decision making in a social commerce context, co-creation of value with consumers, and healthcare development in current digital era. His research has appeared in the top 20 Journals used in Business School Research Rankings such as Journal of Business Ethics. He has also published on refereed journals such as Technological Forecasting and Social Change, International Journal of Market Research, International Journal of Information Management as well as in several international conferences. His recent paper was among the finalists from the nominations for an outstanding paper award in the 20th Americas Conference on Information Systems (AMCIS 2014).

Mauricio S. Featherman

Mauricio S. Featherman is the Director of the Center for Behavioral Business Research and an Associate Professor in the Department of Information Systems at Washington State University. His active research areas are Consumer Decision Making in an Electronic Commerce context, and Interface Design. His work has appeared in Decision Sciences, the Information Systems Journal, the Database for Advances in Information Systems, the International Journal of Human-Computer Studies, and the Journal of Services Marketing, as well as in several international conferences. He received his M.S. in Systems Management from the University of Southern California, and a Ph.D. in Communication & Information Sciences from the University of Hawaii. He has worked as an operations manager in the electronics industry, and started an IT consulting business. He currently teaches courses on Marketing, Systems Development and Business Intelligence. Mauricio is a member of AIS, a mini-track chair for AMCIS, and a member of SIGHCI.

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