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Park, N., Kee, K. F., Valenzuela, S. (2009). Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes. CyberPsychology & Behavior 12 (6), 729-733

A Web survey of 1,715 college students was conducted to examine Facebook Groups users' gratifications and the relationship between users' gratifications and their political and civic participation offline. A factor analysis revealed four primary needs for participating in groups within Facebook: socializing, entertainment, self-status seeking, and information. These gratifications vary depending on user demographics such as gender, hometown, and year in school. The analysis of the relationship between users' needs and civic and political participation indicated that, as predicted, informational uses were more correlated to civic and political action than to recreational uses.

Authors

Park, Namsu

Kee, Kerk F.

I research in the areas of emerging technologies & social media, organizational communication, and health dissemination. My recent work appears in journals such as Journal of Computer-Mediated Communication, Computer Supported Cooperative Work, CyberPsychology, Behavior, & Social Networking...

Valenzuela, Sebastian

Sebastián Valenzuela (MA, University of Texas at Austin, 2007) is a doctoral candidate in the School of Journalism at the University of Texas at Austin. His research focuses on public opinion, journalism and the Internet.

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